
Originally created in 1911, by Sawyers Photo Services, to view photographic postcards. They went through a period where many companies had them under the radar including the Army to help share photographic images. Ideal Toy Company purchased View-Master in 1987, boosting marketing techniques and switching to production of Kidsongs. Tyco Toys Later purchased the View Master making the success and a toy in every home.
This was my favorite toy as a child. I remember taking my VewMaster , and all of my slides that I could scavenge up from my sisters who would like to steal them from me. I would test every room and the amount of light it contained, just checking which room had the best lighting for my viewmaster slides. Not to bright and not to dark, it really needed to be just right. Yea, I was that kid.. so what.
I often brought my slides outside, and sat under the giant tree that overtook our roof with its leaves. I spent hours viewing, "Winne the Pooh", "Batman," "Barbie," and one of my favorites, "The Dinosaurs." I remember trading slides with my sisters and playing, "nice" for once. We never left the house with these, once they were in our possession and off of the store shelves, we were to excited to leave without them.
Times have quickly changed. What once amused me and brought me so much delight was quickly tossed to the side, when introduced to my four year old nephew. He too has caught on quickly to our rapid inventions. His tight grip and in depth stare was caused by the stolen attention of an, "I-Pad." He was watching his favorite intro to one of his favorite cartoons, "The Backyardagins."
I will still continue to stand in amazement at our Wide World of Technology and how rapidly it produces toys, that hold the attention for a few weeks, and then they are tossed a top a pile of has beens to new inventions, that take learning and entertainment to a new level.